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Working Ranch April/May 2016

Individually we are limited by resources and audience, but by working together we can accomplish more and reach more people. I’m as excited about that as anything. We’re doing good advocacy, but more importantly, we’ve been brought together as an entire agriculture community. WR What’s one of your proudest accomplishments? BB In 2010 we started doing sale assessments. We’ve been able to use the money we get for that to invest in practical research, educational efforts around that research, promotion opportunities, issues management and youth activities. We do a youth beef industry tour each summer, showing participants the breadth of the industry. But it’s not just industry kids - schools can recommend students. It’s really cool when a youth with no ag background gets exposure to agriculture – they can see and learn what we are doing - they are fascinated. And they become some of our BRENT JENNINGS strongest advocates, which is really great to see. WR Where is NCCA headed? BB We want to continue to advocate and inform people about what we do. Consumers don’t segregate agriculture, it’s all one thing to them, and so we need to engage more farmers to talk about what they do. We need to continue to utilize young people, they tend to be in the workforce, and they are perfect advocates. We also want to do more work in forage research; we only have so much land, and we need to use it effi ciently. WR What would you say to someone thinking about joining NCCA? BB The best part of being involved is the opportunity to learn from each other. Its benefi t goes beyond business; agriculture is a family and community that we all come together and engage in. Plus we have a really great magazine full of education to help. WR encourages producers to have a voice by being active and involved in an association that aligns with your needs and ideals. SAKDA TIEW/SHUTTERSTOCK North Carolina Cattlemen’s Association summer youth beef tour group. APRIL / MAY 2016 I WORKING RANCH I 101


Working Ranch April/May 2016
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