Page 94

Working Ranch April/May 2016

“Over the past two years, millennials have been a focal point, mainly because they are becoming the major purchasing group, but with limited cooking skills,” explains Melanie Fowle, last year’s 64th ANCW President. into an accredited curriculum that can work anywhere and everywhere, and meets the standards of any age group,” Carruth shares. Currently, the two main targets to educate are youth, ages K-12, and household decision makers, specifically millennials. The partnership with the Farm Bureau will focus mainly on school system education, but consumer education has to be targeted in a different manner. “Over the past two years, millennials have been a focal point, mainly because they are becoming the major purchasing group, but with limited cooking skills,” Fowle says. They reach out to the millennials through cooking demonstrations in busy grocery stores, online resources and the ever-growing social media world to give them access to quick and easy meals prepared with beef. “The good news is they like beef and will purchase it; the challenge is to utilize social media to make available recipes that can be prepared in 30 minutes or less,” Fowle says. Beef safety is a hot topic with today’s consumers and the ANCW stresses this in their presentations. This can be a diffi cult subject as it depends on both the producer and the consumer to ensure that the beef is properly handled from the ranch to the plate. “Food safety is two pronged,” Fowle explains. “The producer must do their part in following BQA guidelines, and the consumer must follow guidelines to avoid cross contamination and must meet temperature recommendations in beef preparation. In addition, the consumer wants to know that animals are being treated with respect. As a beef community, we want nothing less.” When it comes to legislation, the focus of this group can change day to day as they stay in touch with new and hot topics in the industry. Still, the main point is to promote positive legislation for the agricultural industry, which is becoming more and more important in today’s society. EXPRESSING THEIR VIEWS “CattleWomen routinely express their views on all hot issues as they arise,” Fowle says. One hot topic is the dietary guidelines that are being altered. While promoting beef, the ANCW emphasizes the nutritional qualities of the ANCW 94 I WORKING RANCH I APRIL / MAY 2016


Working Ranch April/May 2016
To see the actual publication please follow the link above