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Working Ranch - March 2016

“Since you have bigger concentrations of cattle like that, buyers are way more particular than they’ve ever been in terms of health and overall quality,” he adds. PREWEANING PAYS OFF Keeping producers in the loop when it comes to the preferences of his cattle buyers is a big part of the balancing act that John performs between the two sets of customers. “At our salebarn we really try and educate our producers in terms of health programs,” he says. “A good health program that includes a calf that’s weaned and had its shots sure seems to be paying dividends.” John also recognizes that a cattle buyer sitting alongside the ring will remember the seller and their cattle if 56 | WORKING RANCH | MARCH 2016 he buys them. “Known genetics and reputation are something that’s very important,” John says. “When people bought cattle that performed and stayed healthy, what I’ve seen is that even if the buyer lost money due to the market, there’s still a good chance he’d come back and buy those same calves a year from now.” His efforts to better inform his base of sellers about the importance of a good pre-weaning vaccination program seem to be paying off. “This coming Friday we’ll probably have around 2,500 calves and out of them 2,400 will be weaned and 2,200 will have their shots,” he reports. TIME FOR A FAMILY VENTURE Even after attending to the day-to-day needs of the salebarn and the auction business, John has still found time to


Working Ranch - March 2016
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