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Working Ranch - November/December 2017

STATE-BY-STATE A WR visit with your local cattle organizations... FEATURING: Illinois Beef Association BY KACY ATKINSON (Left) Carter Hoge shows off his Grand Champion Lim Flex breeding heifer at the 2017 Illinois Beef Expo. (Right) Reid Blossom, Executive Vice President of the Illinois Beef Association. INTERVIEW WITH REID BLOSSOM WR What has been the best lesson you’ve learned? RB Take advantage of your people resources. We have some of the greatest volunteers, I think, in the country. They have a professionalism and work ethic in their personal life that they bring to our organization, which has helped us grow. It’s allowed us to have a great staff on board due to their recommendations and to expand our programs. Good relationships matter. WR What has been one of your greatest accomplishments? RB In 2015 we were able to reinstate our state beef checkoff through a referendum. Our people sold the program by talking to producers, and we passed it with an 88% yes vote. Another accomplishment for us has PHOTOS ILLINOIS BEEF ASSOCIATION PHOTOS ILLINOIS BEEF ASSOCIATION THE RUNDOWN Illinois Beef Association – Founded in 1955 (in existence in its current form since 1995, when IBA merged with the Illinois Beef Council) – 2,000 total membership – Focus-policy and promotion – Reid Blossom, Executive Vice President – www.illinoisbeef.com 88 I WORKING RANCH I NOVEMBER / DECEMBER 2017


Working Ranch - November/December 2017
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