A turas Ranches increases its profit through Alturas profififififit selling fififififififinished beef cattle directly to
the consumer packaged goods and fashion brands.
Through Zack Hannah’’’’’’’’’s managed grazing strategies, Alturas Ranches
has increased its stocking capacity on dryland range by 15 percent.
to serve both ranchers and consumer
facing companies. For ranchers,
EOV is a dynamic tool that shows
how their management contributes
toward a more resilient ecosystem.
To begin the EOV process, permanent
transects and photo points are
established in key locations across a
ranch to inform the baseline assessment
of plant and soil health, and
the on-going monitoring plan. Both
leading and lagging indicators of biodiversity,
soil health, and ecosystem
function are recorded through annual
monitoring. Then, samples are labtested
to measure the soil for organic
matter and carbon dioxide.
Land to Market facilitates food and
fashion brands to identify producers
that fit the brands’ needs and expectations
while simplifying the process
to buy directly. To shorten the supply
chain, a rancher must negotiate
realistic contracts, with both brands
and processors, in regards to how
62 I WORKING RANCH I NOVEMBER / DECEMBER 2020